Friday 1 June 2001
The fourth everyman - male cancer awareness month is being held in June. This annual focus on prostate and testicular cancer is organised by The Institute of Cancer Research as part of an on-going campaign to increase both awareness and funding for vital research into these cancers.
The main programme of press events and fundraising initiatives will take place during the month. However other events have been planned in the run up to June to encourage people to support the work of The Institute and the everyman campaign now and in the future.
| Activities |
| 15 May | Launch party of Cosmopolitan male centrefolds section with celebrity auction in aid of the everyman campaign |
| 21 May | Launch of Go Sports Mad Day: Celebrities from A Question of Sport and They Think It's All Over will help launch everyman's major fundraising day, Go Sport's Mad Day - Friday 15 June. |
| everyman month |
| 31 May | The launch of everyman month. The results of a survey of attitudes to male health run by Men's Health magazine will be launched. Leading scientists will be available to comment on the latest research into male cancers. |
| 15 June | Go Sports Mad Day - Companies and school children will be going to work or school in their sports gear in aid of everyman. The fundraising hotline for those who want to get involved is: 0800 731 9468 |
| 23 June | 4th Annual Monte Ball at the Grand Hotel, Brighton in aid of the The Institute of Cancer Research and The Royal Marsden. |
Male Cancers - The facts
- 19,500 new cases of prostate cancer are diagnosed every year and this figure is on the increase. Prostate cancer is set to overtake both lung and breast cancer to become the most commonly diagnosed cancer in the UK by 2018.
- Testicular cancer is the most common cancer amongst young men aged between 15-35. Cases have risen by 70% in the last 20 years but the reasons for this have yet to be established.
- Despite a recent increase in awareness of male cancers, research conducted by the everyman campaign shows that men are still reluctant to discuss health concerns or worries, even with their doctor. In a recent MORI poll survey, GPs said that one in five men waits too long before visiting their doctor about a problem.
- Research into male cancers remains severely under-funded
The Male Cancer Research Centre
- The Institute of Cancer Research has recently established Europe's first dedicated male cancer research centre. To continue with vital research the scientists need £2million a year.
- ends -
For further media information about the everyman campaign, or for factsheets about male cancer, please call The Institute of Cancer Research press office on 020 7970 6030.