Friday 30 April 2004
What extremes would you go to see England play? Would you run the equivalent of the London Marathon every day for 6 weeks? That's exactly what super extreme footie fan Rory Coleman will be doing. Leaving this Friday 30th April, he'll set off from London and arrive 43 days and 1,300 miles later in Lisbon, just in time for kick off of England's crucial group game against France in Euro 2004.
Driven by his passion for football, Rory will become the Right Guard Xtreme Fan - running all the way to Lisbon to raise money for the Everyman Male Cancer Awareness Campaign. Following his own personal cancer scare a year ago it's a subject close to Rory's heart, just like football which will see him dressed in full England kit and carrying the flag for Sven's men across the continent to victory!
What's even more extraordinary is that ten years ago Rory was on the booze, weighed 15 stone, and smoked 40 fags a day. Then one day in 1994 he decided to turn things around - for himself and his family. Since then he's set 9 world records and run 424 marathons - an average of one marathon every eight days.
Rory said: "I asked Right Guard Xtreme Total Protection to sponsor me because they are well known for supporting extreme challenges. To support me and donate to Everyman, all you have to do is go to www.rightguardxtremefan.com. All proceeds will go into vital research into male cancers. I'll be updating the site everyday so I can be tracked the whole way through France, Spain and Portugal to the match! This is the maddest, longest, most extreme run I have ever attempted -however with a supply of Right Guard Xtreme Total Protection in our support van it'll be nothing worth sweating over and I'm proud to be doing it for such a great cause".
Right Guard Xtreme Total Protection provides powerful protection against odour and sweat even in the most challenging situations which is just what Rory will need on his mammoth journey.
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For more information or photography, please contact:
Dan Whitehead 020 7413 3147 [email protected]
Vicky Wilford 020 7973 4453 [email protected]
Notes to editors:
Right Guard Xtreme Total Protection
The new Right Guard Xtreme Total Protection anti-perspirant deodorant was launched in April with a revolutionary new can design. Its unique, easy-to-use side trigger is pressed to release a focused vertical spray. The top features an anti lock valve which means there's no need for a cap.
Right Guard Xtreme Total Protection has higher levels of new, advanced formula fragrances - Energy, Force and Spirit - which leave you feeling even more refreshed throughout the whole day. Available from all good retailers, RRP £2.99
Everyman
- The Everyman campaign was set up by The Institute of Cancer Research in 1997 to raise awareness of and funding for male cancers. June will mark the beginning of the seventh Everyman - male cancer awareness month
- 27,000 men are diagnosed with prostate cancer each year. Prostate cancer has now over taken lung cancer as the most prevalent cancer in men in the UK
- Testicular cancer is the most common cancer amongst young men aged 20 - 35. Cases have risen by 70% in the last 20 years but doctors do not know why
- The Institute is a charity that relies on voluntary income. The Institute is a highly cost-effective major cancer research organisation with 90p in every £ directly supporting research.
Route Information
Rory's mammoth journey involves 30 mile legs every day for 43 days!
Here's where he'll be passing through over the next 3 days before he boards the ferry at Portsmouth on Sunday night:
Friday 30th April - arriving at Guildford Cathedral, Guildford - 6pm
Sat 1st May - arriving at Rake, - 6pm
Sun 2nd May - arriving at Portsmouth - 6pm
Main towns on route to Lisbon over the next 6 weeks:
St Malo
Nantes
La Roche
La Rochelle
Rochefort
Arcachon
Bayonne
Biarritz
Donostia san Sebastian
Vitoria-Gastieiz
Burgos
Valladolid
Valencia (1000 mile mark!)
LISBON