Monday 4 September 2000
In a unique partnership between the clubbing world and charity, DJs Carl Cox and Rocky have joined forces to support everyman - a national campaign to raise awareness of and funding for male cancers, run by The Institute of Cancer Research.
It's the first time that clubbing has been connected with charity on such a large scale and the first time that such big name DJs have got involved. It's a subject close to their hearts. Carl Cox was a big fan of Michael Bentine - the comedian best known for the Goons - who died of prostate cancer, and Rocky speaks from personal experience - he got testicular cancer last year and is keen to raise more money for additional research into the disease.
Carl Cox said:
'I wanted to do something for the campaign. At the moment it seems like people don't care about male cancers. You know, 'it ain't gonna happen to me', that sort of thing. The fact is, it could happen to you and you need to catch it early, particularly with testicular cancer. We can't let it be a taboo subject any longer.'
The launch event will take place at Fabric on September 13th with Carl Cox heading up a cast which reads like a Who's Who of Dance - Darren Emerson (ex-Underworld), Josh Wink, Paul Daley (Leftfield), James Lavelle and Ashley Beedle. All details will be confirmed nearer the time with lots of surprises guaranteed.
And Fabric are doing their bit too. All proceeds from door sales go straight to the charity.
Nikki Smith, spokesperson for Fabric said:
'Personally speaking, I don't have any bollocks but I am close to some of the leading lads in dance music. When one of them ended up with testicular cancer, it turned my life upside down and my attitudes around. It's a truly terrible thing but one that can be almost totally eliminated just by raising public awareness.'
The everyman campaign was set up by The Institute of Cancer Research in 1997 to raise awareness of and funding for male cancers - which are massively neglected and under-funded.
The campaign has gone from strength to strength. Robbie Williams appeared in his first ever television commercial last June on behalf of everyman. Last year also saw the launch of the everyman perkin - our symbol based on a design of the 'xy' chromosome unique to men. It will be on sale in the clubs holding everyman events and can be spotted now on the lapel of various DJ's and music bods!
John Heyd, Marketing Manager for The Institute of Cancer Research, said, "The clubbing scene is perfect for our campaign. Young men aged 20 - 35 are most at risk from testicular cancer and, if we can make them more aware by campaigning through the clubs, then we can help to save lives."
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For more information, please contact the Institute of Cancer Research press office on:-
Tel: 0207 970 6030
email: [email protected]
Notes to Editors
- For more information, please contact Erica Boardman on 0207 970 6028.
- Carl Cox and DJ Rocky are available for interview.
- A special everyman photograph of Carl and Rocky is available
- Testicular cancer is the most common form of cancer in young men aged 20 Ð 35. The incidence has doubled in the last 20 years but doctors are baffled as to why this is. If it is caught early enough, it can be cured in up to 96 per cent of cases.
Please note:
Unfortunately the press office are unable to answer queries from the general public. For general cancer information please refer to The Institute's cancer information page.