Wednesday 30 April 2003
For the sixth Everyman Male Cancer Awareness Month, The Institute of Cancer Research has teamed up with King of Shaves to get the cancer awareness message across to young men.
The highlight of the partnership will be The Big Shave held on 6 June at The Broadgate Centre in The City of London, where celebrities, businessmen and members of the public will be persuaded to submit to the ShaveSquad to raise money for vital research into male cancers.
Testicular cancer is the most common form of cancer in young men, mostly affecting those between the ages of 20 and 35, about 1 man in 500 will develop this problem, while prostate cancer affects about 21,700 men each year in the UK.
Will King, founder and CEO of King of Shaves comments:
“ Young men are notorious for not looking after themselves. We feel passionate about working with Everyman to educate men that taking care of themselves could one day save their lives.”
People around the country will be able to participate in The Big Shave by holding their own sponsored shaves. From May, the first 1000 people to register online to hold an event will be sent a free shave kit (www.icr.ac.uk/everyman). Also the ShaveSquad will be touring the country, targeting half a million young men at (1) major sports shows to offer men a shave and some basic information about male cancer awareness.
Philip Black, Director of Fundraising at Everyman, comments:
“ We are delighted to have King of Shaves on board for this, our sixth annual Everyman Male Cancer Awareness Month, and look forward to the ShaveSquad taking to the road to spread the male cancer awareness message and raise funds for vital research into testicular and prostate cancers.”
For more information please contact:
Marie MacLean
Press Officer
Everyman Campaign
The Institute of Cancer Research
Tel: 020 7153 5359
Email: [email protected]
Notes to Editors
- The ShaveSquad will be appearing at:
British Motorcycle Grand Prix 11th-13th June
Honda F4 Powerboat Races 26th-27th July
Stuff Live 25th -28th September
The Daily Telegraph Board X 7th-9th November
International Motorcycle & Scooter Show 13th-23rd November - King of Shaves is a range of innovative and performance shaving products for both men and women. Since Will King created the original shaving oil in 1993, King of Shaves has grown to become the No. 2 'shaving software' brand in the UK, and is the fastest growing brand in its market place. A King of Shaves product is sold every 9 seconds in the UK
- King of Shaves is just one of the ranges handled by KMI (Knowledge and Merchandising Inc.), a company founded by Will King and Hiten Dayal in 1993. It has since become recognised as one of Britain’s fastest growing companies and was placed 41st in The Sunday Times/Virgin Fast Track 100 Awards
- The Everyman campaign was set up by The Institute of Cancer Research in 1997 to raise awareness of male cancer issues and to banish the taboos surrounding men and cancer. It is now the UK’s leading campaign on male cancers
- The Institute is a charity that relies on voluntary income; it is a highly cost-effective major cancer research organisation with 92p in every £ directly supporting research.